With filming our 2D and 3D animations there are alot of things to consider; things like planning and research are the first things that need to be carried out as before you can make a project you need to know the ins and outs of it so you can work to the highest standard. Other things we did were things like mood an storyboards along with other stuff like scripts and production schedules. Once all our planning had been done we could then start making our characters out of polystyrene. This was probably the most fun out of making our production. With the planing done we could start filming; we had two days scheduled which in that time the production had to be finished; this would then leave us enough time to edit without finishing behind or after the deadline. The editing was easy as we left an empty second after each clip as it gives you space to cut if there are mistakes.

With our 2D it was much easier as there was less to edit and film because unlike to 30 seconds for the 3D we only had to fill 10' this was really fun as cut=out animation gives the look of a home made movie which i think turned out well.

evaluating- evaluating a project is very important as it gives you an idea of how you did overall. being constructive and honest against your work is helpful as it sets you up for how you would have to work in a real company or job. Other things that you get out of evaluating your work is an overall idea of what you can improve on and it sometimes highlights mistakes you made. Whilst evaluating our project i feel quite a few things could have been improved and now looking over things i can safely insure that in future projects I will make them amendments.

When thinking about focus groups, you have to make sure you intend to get the most accurate information you can, as this will help you work out how well the animation has come across to the viewer. It's one of the only ways to get immediate feedback. it is also important as it's a technique that can b used within other projects.

It is important to maintain high group standards to achieve as much as you can, this is did by keeping on top of meeting minuets and also things like sticking to our production schedule; both are important to keep on track with to insure a smooth process.
I took hold of doing the voiceovers and after a few attempts i feel i nailed it by the finished product looking the an actual advert.

When talking about our target audience the things we thought about was what age will people most likely be getting into debt. After alot of deliberation we decided on a target audience of 18-30 where being in debt is most likely.  We researched this fact by conducting our own questionnaire with both qualitative and quantitive questions; this gave our group a much more wide range in terms of results and made it easier to work out who to aim our pitch to.

THE EDITING PROCESS- we had to export all the files into a quicktime folder and import them all into final cut pro. we then started working with our clips and sorting them into what order we needed. After we had put them in the order we then had to cut down our clips as it was over the time we was allowed. We then reworked our voiceover part as the initial voiceover was too short. By the time this unit came around it was the third or fourth time we had used final cut pro, so editing our clip was very easy. we also had worked on and finished our 2d animation which was very easy compared to the 3d. We had a basic idea of our characters being ourselves and in a credit style just showing who we are. We saw this as a nice touch to our production as it links in well with the end of our 3d.